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EDA Tech Forum journal is a quarterly publication for the Electronics Design Automation community including design engineers, engineering managers, industry executives, and academia. EDA Tech Forum journal provides an ongoing medium in which to discuss, debate, and communicate the electronic design automation industry’s most pressing issues, challenges, methodologies, problem-solving techniques, and trends.

Automating design for high volume consumer markets

There has been a recent trend for tools originally aimed at ASIC designs to be applied to the design of high-volume projects aimed at markets such as consumer electronics. The article argues that there are a number of fundamental flaws in such a strategy.

For example, an ASIC tool might be designed for an environment where yield is a one-off issue: once the device achieves a satisfactory yield, it is likely to remain the same until succeeded by a next generation product. By contrast, a flash design may undergo numerous engineering change orders (ECOs) during its lifetime as the supplier seeks to eek out as much profit as is possible by constantly addressing yield - perhaps even executing 10 mask revisions to secure just a 1% yield increase.

This gap in intentions points to the need for tools that support a Custom-Design Automation (CDA) strategy, more suited to a potentially constant flow of ECOs that underpin ongoing profitability for high volume silicon.

The article offers the Unity constraint-driven floorplanning, placement, routing and editing platform as an example of CDA and describes how it would be implemented as such.

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